Ad

Kaizer Chiefs and Italian sportswear giants Kappa have reunited in an agreement that sees Kappa become Chiefs’ official technical sponsor.

The deal is from the 2023/24 PSL season for an initial period of five years.

Amakhosi announced on Thursday evening that the agreement was signed in Italy today. It sees the two brands rekindling a relationship that first started in 1989 for seven glorious trophy-laden years.

REUNION EXCITES KAIZER CHIEFS

“We are excited to team up with Kappa once again. A brand with which Kaizer Chiefs set new records and established itself as trendsetters in African football in the early 1990s,” said Chiefs in a statement.

“Kappa, like Kaizer Chiefs, is a unique brand of style and class and one of the key players in the global football kit space. Kappa have had great partnerships with some of the world’s leading football clubs, as well as a number of local teams over the years.

“This deal is not only an acknowledgment of our past but also an exciting leap into the future for the club,” said Kaizer Chiefs Marketing and Commercial Director, Jessica Motaung.

Kaizer Chiefs deal with Kappa
Kaizer Chiefs deal with Kappa

The relationship between Chiefs and Kappa dates back to 1989, when Chiefs first wore the chic Italian brand. The partnership, which lasted until 1996, saw the two brands build a strong and proud heritage.

“The signing of this partnership with Kaizer Chiefs has been a target of our company since we reignited the Kappa Brand in South Africa in 2010,” said Michael Joseph, CEO of Kappa South Africa.

WHAT KAPPA SAYS

“This partnership is in perfect alignment with our ambition and continuous goals to continue to make Kappa the largest sports brand in Africa. We are thrilled to be once again partnering with a Club like Kaizer Chiefs whose passion and drive in all aspects, matches that of our brand.

Not only are they an ambitious Club, with a strong identity and uniqueness of elegance and excellence, but their fans are their priority. Kappa together with Kaizer Chiefs, are going to reinstall the romance of the 90’s and deliver something extraordinary to these fans. Our common glorious past, must be a strength for the future of our partnership and we are really excited to unveil our products to the club’s players and supporters in the coming seasons. Our commitment to the Club is to deliver not only to itself but to its fans the most beautiful attire and product seen to date.”

The new partnership follows the parting of ways between Chiefs and Nike at the end of the 2022/23 season. The longest kit partnership in the Club’s history, lasting 23 years.

In terms of the new agreement, Kappa will supply kit and accessory products to all Chiefs teams, from the Youth Academy Development teams to the Senior Team. In addition, Kappa will have the right to manufacture and distribute Chiefs and Kappa branded merchandise and accessory products in South Africa, throughout Africa and across the globe.

Ad

Leave a Reply

Your email address will not be published. Required fields are marked *