Kaizer Chiefs marketing director Jessica Motaung has shared the excitement of Amakhosi’s new sponsor after the club released their new Kappa kits ahead of the new season.

Chiefs and Italian sportswear giants Kappa have reunited in a landmark agreement that sees them become Chiefs’ official technical sponsor and licensing partner from the 2023/24 season for an initial period of five years.

The partnership follows the parting of ways between the club and Nike at the end of the PSL 2022/23 season. After the longest kit partnership in the club’s history, lasting for 23 years.

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The agreement to reunite two of the leading brands in football was signed in Italy last year in November 2022. Rekindling a relationship that first started in 1989 for seven glorious trophy-laden years and a memorable football fashion journey.

JESSICA MOTAUNG ELATED WITH NEW SPONSOR

The Soweto giants’ Marketing and Commercial Director, Jessica Motaung hopes the club’s next generation will bring back the glory days with the new sponsor. Amakhosi have won many trophies back in the days when they were wearing Kappa.

“We are very happy with our new sponsor. We hope the future generation can rewrite history, it’s important in growing our brand across Africa and getting our team in more tournaments as well as PSL. PSL needs to be known out there. We are fortunate to have a strong brand and passionate fans,” says Jessica Motaung on Marawa Sports Worldwide.

Jessica Motaung expresses Kaizer Chiefs excitement over new sponsor
Jessica Motaung and Jabu Mahlangu

“I want our supporters to understand that we have been very intentional in everything we do. I love their passion, but I think people should be better in the way they express themselves; sometimes supporters can be nasty. My plea to our supporters is to trust us. Some players are not available when we want to buy them.

Motaung has stated that the jersey is available in their retail store for fans who are interested in purchasing the jersey.

“We are aware of all the responsibilities that we have, the jersey is R1200. It’s a lifestyle range for us at Kappa. Visit our retailers and they have all our merchandise,” she added.

“We are very serious this season and our goals are long-term. There must be trust that the management and the tech team understand what we need to do.”’

Amakhosi will start their season against Chippa United at Moses Mabhida Stadium on Saturday, 06 August. The match is set for 15h00.

By Katleho Hlalele

Soweto giants Kaizer Chiefs and Kappa joined forces on Tuesday to launch Amakhosi’s new kit for the 2023/24 season.

Chiefs and Kappa previously had a seven-year partnership spanning 1989 to 1996. It was a hugely successful partnership with Chiefs winning 12 trophies with Kappa dominating.

The two have now also introduced a beguiling green and gold away kit for the upcoming season.

“We are thrilled to unveil our new jerseys in conjunction with Kappa,” said Kaizer Chiefs Marketing Director, Jessica Motaung.

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“These designs epitomise our brand identity and the loyalty of our supporters. We believe that these kits will not only inspire our players on the field but also resonate with the Amakhosi faithful in a profound way.”

Kappa has also expressed their delight in the new partnership.

 “After almost 30 years of being apart from each other, we are once again truly delighted to be associated with Kaizer Chiefs; an iconic football Club with a legendary status in Africa,” said Ricky Joseph, Director and Head of Kappa South Africa.

“The launch of these distinctive jerseys marks an exciting new chapter for Kaizer Chiefs and Kappa. Our renewed collaboration aims to push the boundaries of design and performance, creating jerseys that truly integrate the Club’s heritage and aspirations with Kappa’s innovation and style when it comes to sports and leisure wear,” he adds.

Kaizer Chiefs away kit

NEW KIT FOR THE AMAKHOSI FAITHFUL 

The new home jersey will see action for the first time on Sunday, 6 August. This is when Amakhosi welcome Chippa United at Moses Mabhida for their season opener.

The merchandise which includes a specially designed jersey for women will be available for purchase at leading sporting and retail stores countrywide, including Kappa stores, as well as from Kaizer Chiefs Retail at the Village in Naturena, and online at www.kcdigistore.com from Wednesday, 26 July 2023. 

Press Release