The SA Tourism Agency have confirmed their intentions to finalise a sponsorship deal with English Premiership club Tottenham Hotspur. 

It was first reported on the Daily Maverick earlier this week the agency was on the verge of sealing a R 1 billion deal with the club. 

Part of the deal would see the Tottenham shirt with a sleeve branded with a South African flag. 

The proposed deal has appeared to be unpopular amongst South Africans. Some believe it’s a waste of money that could be used for a good course or invested in PSL football. Some people believe the investment would be key to being investors and tourists to the country.


Speaking during a media briefing on Thursday,  CEO of the agency Themba Khumalo explained why they chose Tottenham Hotspur.

 “If you look at all the top performing teams in the English Premiership. All of them before Tottenham, already have Tourism partners. So even if we wanted to engage them we couldn’t because they already have partners.

Themba Khumalo
SA Tourism acting CEO Themba Khumalo

“So this was the only team in the top tier who didn’t have the destination partners.”


“The board made a conditional approval and the condition was that we believe that commercial this makes sense,” he explained further. 

“But you need to go and align it with all stakeholders. Including the Minister, the Director General, Treasury and provinces.

“But before we could do that this issue was already in the public domain. So all stakeholders say they were not consulted, it’s the truth,” he said 

“We were still on our way before this thing was leaked.”

The South African government intends to follow in the footsteps of African Brothers such as Rwanda who have a similar deal. 

The Central Africa country has a deal with Arsenal to promote Tourism to the 14 million population nation. 

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